Asvathaa Privacy Policy
Asvathaa's Privacy Policy is
designed to provide clarity about the information we collect and how we use it
to provide a better social gaming experience. By accepting our Privacy Policy
and Terms of Service in
registration or game installation, you consent to our collection, storage, use
and disclosure of your personal information as described in this Privacy
Policy.
Table of Contents
1. Introduction
3. How We
Collect Information About You
4. How We Use
the Information We Collect
5. Sharing of
Your Information
6. Our Policies
Concerning Children
7. How to
Access and Update Your Information
8. Your Sharing
and Messaging Options
9. International
Operations and Transfers out of Switzerland and the EEA
10. Privacy
Policies of Linked Sites and Advertisers
11. Security of
Your Information
12. Changes to
Our Privacy Policy
13. Your
California Privacy Rights
14. Contact Us
1. Introduction
Asvathaa develops and publishes
social games including Karma Kingdom. In this policy, "Asvathaa"
refers to Asvathaa Inc. and its Affiliates, which shall mean subsidiaries,
parent companies, joint ventures and other corporate entities under common
ownership. We may also refer to Asvathaa as "We" or "Us".
Personal data of users that reside outside of the United States and Japan is
jointly controlled by Asvathaa Pte. Ltd.
This Privacy Policy describes:
·
the information we collect, how we do so and the purposes of our
collection
·
how we use and with whom we share such information
·
how you can access and update such information
·
the choices you can make about how we collect, use and share
your information
·
how we protect the information we store about you
If you have questions regarding
this Privacy Policy or our collection and use of information, please contact us
as described in Section 14 ("Contact Us").
If you access our games from a
third party Social Networking Site ("SNS"), you may be required to
also read and accept the SNS Terms of Service and Privacy Policy.
Information about You Received from
an SNS
When you use any Asvathaa game at
an SNS such as Facebook or MySpace, where our games are also referred to as
“applications”, you allow Asvathaa to access certain information from your
profile for that site. The information you allow Asvathaa to access varies by
game and SNS platform, and it is affected by the privacy settings you establish
at the SNS. You can control and find out more about these settings at the SNS
where you play our games. For example, Asvathaa may access and store some or
all of the following information, as allowed by you, the SNS and your
preferences:
By playing an Asvathaa game
through an SNS, you are authorizing Asvathaa to collect, store, and use in
accordance with this Privacy Policy any and all information that you agreed the
SNS could provide to Asvathaa through the SNS Application Programming Interface
("API"). Your agreement takes place when you "accept" or
"allow" (or similar terms) one of our applications on an SNS.
Information We Collect from You
Directly
When you interact with Asvathaa
directly, either through an Asvathaa game (whether or not on an SNS), at www.asvathaa.com,
or any Asvathaa-owned website, we may collect and store information from you
directly as described below:
Registration Information
When you register with us
directly, you will be required to provide at least the following information:
We may also offer you the option
to complete a user profile that is visible to other Asvathaa users. Your user
profile may include:
The Asvathaa user
ID number used to identify your account and profile will be public and will
appear in the URL of your profile page, but will only permit access to
information that is considered public or that you have designated as public in
your settings.
Your first and
last names and profile picture are considered "public" on Asvathaa
websites that offer direct access to Asvathaa games and search engines may
index this publicly available information. When we offer profiles, we will also
offer functionality that allows you to opt-out of public indexing of your
public profile information.
We will also offer you the
ability to import your address book contacts or manually enter email addresses
so that you can (i) locate your contacts on Asvathaa; and (ii) invite those
contacts to join you in our games. We will store those contacts for purposes of
helping you and your contacts make connections on our site. If you do not want
your contacts stored just follow the instructions available at the "Learn
More" link. Passwords provided to Asvathaa for the purpose of accessing
your address book will not be stored.
Information We Receive or Collect
When You Access Asvathaa Games on a Mobile Device
If you play Asvathaa games on
your mobile telephone or other mobile device, we collect your unique device
identifier and may collect your telephone number, country, and other
information you choose to provide, such as user name, character name, location
or e-mail address (i.e., to receive updates about the game).
Payment Information
If you purchase in-game virtual
currency or goods from Asvathaa, we will collect the billing and financial
information necessary to process your charges, including your postal and e-mail
addresses, depending on your payment method. Asvathaa may also receive the
billing and payment information that you provide when you purchase Asvathaa
virtual goods or currency via a mobile device, such as an iPhone
or an Android phone. We use and store this data in the same manner as billing
and payment data collected from non-mobile visitors to our games. Our Terms of Service explain our
policies and terms relevant to our charges and billing practices. Please note
that purchases of Facebook Credits are subject to Facebook policies.
Customer Support Correspondence
When you ask for assistance from
our Customer Support team, we will
collect and store the contact information you provide (generally your name and
e-mail address), information about your game play or activity on the Service
(as defined in the Asvathaa Terms of Service), and your user ID number. We will
also store the correspondence and any information contained within.
Sweepstakes, Promotions and Loyalty
Programs
We receive and store the
information you provide, such as a user ID number or valid e-mail address or
street address, when you enter any Asvathaa game promotion, sweepstakes or
loyalty program. Promotions which offer prizes (for example, other than virtual
currency or virtual goods) will have separate requirements for eligibility and
other rules, which you can easily locate and should review before deciding
whether to participate.
SMS Notifications
We receive and store the
information you provide, including your telephone number, when you sign up to
have SMS notifications sent directly to your mobile phone. These messages
notify you of in-game activity and may allow you to play the game from your phone.
For example, two-way SMS notifications for Karma Kingdom may allow you to get
involved with community building activities and collect Karma Points in the
game.
Technical and Usage Information
When you access our websites or
play our games, we collect (i) certain technical information about your
computer system and (ii) usage statistics about your interactions with our
websites and games. This information is collected through the use of server log
files and tracking technologies to collect and analyze certain types of
technical information including cookies. Some of the cookies the Service places
on your computer are linked to your user ID number(s). For more information on
how we utilize cookies and other tracking technologies please review the "Cookies
and Automated Information Collection" portion of Section 3 ("How We
Collect Information about You").
Game Toolbars or Game Bars
Users may have the opportunity to
download and install an Asvathaa branded toolbar (the "Toolbar") when
playing various games. This Toolbar allows you to monitor your real time status
for Asvathaa games while you are browsing non-Asvathaa websites. For example,
you can view your real time Goodwill, Karma, Community, Health, Happiness and
Knowledge status no matter what website you are viewing. As the Toolbar is
improved, it will be automatically updated on your browser. The Toolbar itself
does not collect personal information. However, there are some features within
the Toolbar that may allow you to provide personal information (e.g. Contact
form, Tell-a-friend). Additionally, we may keep statistics regarding toolbar
use on an aggregated basis.
How We Collect Information about You
We may collect information about
you in any one or more of the following ways:
Information about Players and Play
When you play one of our games, Asvathaa
collects and stores certain profile information that you provide directly or
through the SNS or other third party website that is offering our game(s). To
provide a richer game play and social experience, we also collect information
about your play and interaction with other players and the Service. The bulk of
this information is collected and stored through the use of web logs, which are
files on our web servers that record actions taken on our games and websites.
Communications Features
You may be able to take part in
certain activities on our websites or games that give you the opportunity to
communicate or share information not just with Asvathaa, but also with other
users of our Service. These include:
We may record and store archives
of these communications on Asvathaa's servers to protect the safety and well
being of our users and Asvathaa's rights and property in connection with the
service You acknowledge and consent to the recording and storage of such
communications for these purposes.
Cookies and Automated Information
Collection
When you access our websites or
play our games, we collect certain technical information in order to (i)
analyze the usage of our sites and services which allows us to improve the
service, (ii) provide a more personalized experience and (iii) manage
advertising. We and service providers acting on our behalf, such as Google
Analytics, use server log files and tracking technologies to collect and
analyze certain types of technical information, including cookies, IP
addresses, browser types, browser language, referring and exit pages, and URLs,
platform type, the number of clicks, domain names, landing pages, pages viewed
and the order of those pages, the amount of time spent on particular pages,
game state and the date and time of activity on our websites or games, and
other similar information. In some cases, we will associate this information
with your user ID number for our internal use.
We may also employ other
technologies including (i) web beacons, which allow us to know if a certain
page was visited or whether an e-mail was opened; (ii) tracking pixels, which
allow us to advertise more efficiently by excluding our current users from
certain promotional messages or identifying the source of a new installation;
(iii) local shared objects also known as flash cookies, which help us to
prevent fraud, remember your in-game settings for features like music and to
track your progress on certain in-game tasks.
You can set your web browser to
warn you about attempts to place cookies on your computer, or limit the type of
cookies you allow. Flash cookies operate differently than browser cookies and
cookie management tools available in a web browser will not remove flash
cookies. To learn more about and manage flash cookies you can visit adobe.com and make
changes at the privacy settings panel. If you disable cookies, you may lose
some of the features and functionality of playing our games, as Asvathaa
cookies are necessary to track and enhance your game activities. Please note
that companies delivering advertisements in our games or on our websites may
also use cookies or other technologies, and those practices are subject to
their own policies.
Other Sources
We may collect or receive
information from other sources including (i) other Asvathaa users who choose to
upload their email contacts, and (ii) third party information providers. This
information will be used to supplement your profile - primarily to help you and
your friends connect. It will be combined with other information we collect.
3. How We Use the Information We
Collect
In general, we collect, store and
use your information to provide you with a safe, smooth, efficient, and
customized experience. For example, we may use information collected from you
in any one or more of the following ways:
·
to register your Asvathaa account and allow play of our games
·
to administer games and improve game play
·
to identify and suggest connections with other Asvathaa users
·
to enable user-to-user communications
·
to provide technical support and respond to user inquiries
·
to prevent fraud or potentially illegal activities, and enforce
our Terms of Service
·
to notify users of in-game updates
·
to provide in-game leader boards and promote in-game player
achievements
·
to communicate about new and current games
·
to solicit input and feedback to improve Asvathaa products and
services and customize your user experience
·
to resolve disputes, collect fees, and troubleshoot problems
·
to analyze trends and user traffic and gather statistical
information
·
to inform users about new products or promotional offers
One important use of your
information is communication. If you have provided your e-mail address to Asvathaa,
we'll use it to respond to (i) customer support inquiries, and (ii) keep you
informed of your in-game activity, including comments from friends,
notifications about in-game status such as "deed-completed" as well
as notifications of gift and neighbor requests. We may also send promotional
e-mail messages and promotional SMS messages ("Promotional
Communications") directly or in partnership with parties other than Asvathaa.
You always have the choice to
stop receiving Promotional Communications. When you receive Promotional
Communications from us you will have the opportunity to "opt out" by
(i) following the unsubscribe instructions provided in the Promotional
Communication you receive or (ii) by editing your preferences. Please note that
despite your indicated e-mail preferences, we may still send you administrative
messages regarding Asvathaa games, including, for example, administrative
confirmations, and notices of updates to our Policies. For more information on
your messaging options see "Your Sharing and Messaging Options"
below.
4. Sharing of Your Information
We will share your information
(in some cases personal information) with third parties, that
is parties other than Asvathaa, in the following circumstances:
Third Party Service Providers
We will provide your information
to third party companies to perform services on our behalf, including payment
processing, data analysis, e-mail delivery, hosting services, customer service
and to assist us in our marketing efforts. We direct all such third party
service providers to maintain the confidentiality of the information disclosed
to them and to not use your information for any purpose other than to provide
services on Asvathaa's behalf.
Friends and Other Asvathaa Players
In some Asvathaa games other
players will be able to see your game name or pseudonym and a game profile.
Your game profile may include your profile photo, which in certain cases can
reveal your User ID number. Access to this information may allow others to view
the public information associated with your related SNS account.
Advertising of Third-Party Products
and Services
We do not actively share personal
information with third party advertisers for their direct marketing purposes
unless you give us your consent. If we wish to share in this fashion, we will
ask for your consent. Advertisers, however, may obtain public information about
you from your profile or other public sources.
We may use and share with third
parties certain technical information (including IP addresses) or aggregated
information to show general demographic and preference information among Asvathaa
users. We may also allow advertisers to collect technical or aggregated
information, which they may share with us, with tracking technologies like
cookies and web beacons. The information collected may be used to offer you
targeted ad-selection and delivery in order to personalize your user experience
by ensuring that advertisements for products and services you see will appeal
to you, a practice known as behavioral advertising, and to undertake web
analytics (i.e. to analyze traffic and other end user activity to improve your
experience). To learn more about behavioral advertising or to opt-out of this
type of advertising for participating ad networks, you can visit the Network Advertising
Initiative website.
Our collection, use, and
disclosure of anonymous and aggregated information are not subject to any of
the restrictions in this Privacy Policy.
Offer Walls
Asvathaa games or their purchase
pages may display an "offer wall" that is hosted by an offer wall
provider. The offer wall allows third party advertisers to provide virtual
currency to users in exchange for interacting with an advertisement or for
completing a marketing offer that may include signing up for an account with
one of those advertisers. These are not offers made by Asvathaa. These offers
may be displayed to you based on certain technical information, such as your
geographic area or anonymous demographic information. After clicking on one of
these advertisements, you will no longer be on a site hosted by Asvathaa or
partnering SNS. To properly credit user accounts and to prevent fraud, a unique
identifier, in some cases your user ID number, will be shared with the offer
wall provider. This identifier is used to ensure proper crediting of your
account, prevent fraud or duplicate offers and to resolve any customer service
inquiries that may arise. Once you complete an offer, you will then return to an
Asvathaa website or game.
Safety, Security and Compliance
with Law
Your information, and the
contents of your private online communications, may be accessed and disclosed
(i) in response to legal process (for example, a court order, search warrant or
subpoena); (ii) when we have a good faith belief that we are required to
disclose the information in response to legal process; (iii) in other
circumstances in which Asvathaa believes the Asvathaa games or web sites are
being used in the commission of a crime (including exchanging information with
other companies and organizations for the purposes of fraud protection and
credit risk reduction); (iv) when we have a good faith belief that there is an
emergency that poses a threat to the safety of you or another person; and (v)
when necessary either to protect the rights or property of Asvathaa including
to enforce our Terms of Service, or for us to
render the service you have requested.
Sale or Merger
In the event that Asvathaa
undergoes a business transition, such as a merger, acquisition by another
company, or sale of all or a portion of its assets, we may transfer all of your
information, including personal information, to the successor organization in
such transition. If material changes to Asvathaa's privacy practices will occur
as a result of the business transition, we will notify you and other users (in
the manner described in Section 12) of the business transition prior to
transferring your personal information.
5. Our Policies Concerning
Children
Our websites and games are not
intended for children under the age of 13 and we do not knowingly collect any
personal information from such children. Children under the age of 13 should
not use our websites or games at any time. In the event that we learn that we
have inadvertently gathered personal information from children under the age of
13, we will take reasonable measures to promptly erase such information from
our records.
6. How to Access and Update Your
Information
Information We Receive From an SNS
Where You Play Our Games
To manage the information Asvathaa
receives about you from the SNS where you play our games, you will need to follow
the instructions at that site for updating your information and changing your
privacy settings. On Facebook, for example, as of the effective date of this
Privacy Policy, you can edit your privacy settings for applications to do the
following:
·
control what your friends can share about you when using
applications and websites
·
block and remove specific applications from accessing your
information and contacting you
·
ignore application invitations from specific friends
·
control who can see
your activity in the "Friends' Recent Activity," "Friends'
Applications" and "Friends' Games" sections of the Facebook
Applications and Games Dashboards.
Once Asvathaa receives your
information from an SNS, that information is stored and used by Asvathaa in
accordance with this Privacy Policy, and you may access and update that
information as described below.
Other Methods of Accessing and
Controlling your Information
·
If you no longer want Asvathaa to make active use of your
information, you may send an e-mail to privacy@Asvathaa.com. Place "Delete
My Account" in the subject line and include your first name, last name,
e-mail address and user ID number for the SNS from which you access our games
(if applicable) in the body of the e-mail. We will respond to your request
within thirty (30) days. Please note that certain records, for example those
pertaining to payments or customer service matters, will be retained for legal
and accounting purposes. If you have sent or posted content on the service, we
may not be able to delete it.
·
If you wish to review or change the information Asvathaa has
about you, e-mail us at the address provided herein.
·
You may change your e-mail preferences at any time, by visiting
your e-mail preference page on Facebook.
·
If you have additional questions about this Privacy Policy,
contact us at privacy@asvathaa.com.
·
7. Your Sharing and Messaging
Options
Information We Receive from
Third-Party SNS Where You play an Asvathaa Game
If you play our games at a
third-party SNS, Asvathaa will be able to access and store profile and other
information about you as described above. The categories of information you
share with us will depend, in part, on the privacy settings you have established
at the SNS where you access the application. Many SNS allow you to control how
you share information with third-party applications and websites, such as Asvathaa
games, through your privacy settings on each SNS. Asvathaa does not control
what privacy settings those sites make available to their users, so we refer
you to the privacy policies that are posted on those sites to learn what
options they make available to their users. Asvathaa does not offer an "opt out" option for specific fields that are
shared by the SNS where you access and play the game(s).
Opting out of Promotional
Communications
You can choose to opt out of
receiving additional promotional e-mails from Asvathaa by clicking on the
"unsubscribe" link in any such e-mail, or visiting the e-mail
preference page on Facebook.
Please note that once we receive your request, it may take an additional period
of time for your opt-out to become effective. Your
unsubscribe or e-mail preference change will be processed promptly, and
in no event longer than 10 business days. You can opt out of receiving SMS
messages by texting STOP to the number we send from for that particular SMS program.
In some cases a preference management page will also be available under the
"Help" menu of the game that is offering the SMS program.
When you install our apps on your
mobile device you can choose to receive push notifications. These notifications
can be turned off by modifying your mobile device settings for notifications.
Note that if you opt-out of our
Promotional Communications, we may still e-mail or communicate with you from
time to time if we need to provide you with information or if we need to
request information from you with respect to a transaction initiated by you or
for other legitimate non-marketing reasons.
8. International Operations and
Transfers out of Asvathaa Pte Ltd
Personal data of users that
reside outside of the United States and Japan is controlled by Asvathaa Pte Ltd
As part of our international
operations, we may transfer data to our Affiliates from time to time for our
legitimate business purposes. For example, Asvathaa Inc. provides certain
services to its Affiliates (which shall mean subsidiaries, parent companies,
joint ventures and other corporate entities under common ownership).
Asvathaa stores information about
site visitors and players on servers located in the United States, and Asvathaa
may also store such information on servers and equipment in other countries.
Personal data collected within Switzerland and the European Economic Area
(“EEA”) may be transferred to, and stored at, a destination outside of
Switzerland and the European Economic Area (“EEA”). The data we hold may also
be processed by employees operating outside of Switzerland and the EEA who work
for us or one of our Affiliates or for one of our vendors. Such staff may be
engaged in, among other things, (i) the processing of transactions and your
payment details and (ii) the provision of support services. By submitting your
personal data or playing Asvathaa games, you agree to this transfer, storing or
processing.
9. Privacy Policies of Linked
Sites and Advertisers
Our websites and games may
contain advertisements from companies other than Asvathaa with their own
websites. We are not responsible for the privacy practices or the content of
such websites. If you have any questions about how these other websites use
your information, you should review their policies and contact them directly.
10. Security of Your Information
Asvathaa implements reasonable
security measures to protect the security of your information, both online and
offline, and we are committed to the protection of customer information.
For user accounts registered
directly with Asvathaa, profile information is protected by
the password each member uses to access their online account. It is important
that you protect and maintain the security of your account and that you
immediately notify us of any unauthorized use of your account. If you forget
the password to your Asvathaa account, the website allows you to request that
instructions be sent to you that explain how to reset your password. When you
sign into your account or enter payment information (such as a credit card
number when purchasing virtual currency), we encrypt the transmission of that
information using secure socket layer ("SSL") technology.
While we take reasonable
precautions against possible security breaches of our websites and our customer
databases and records, no website or Internet transmission is completely
secure, and we cannot guarantee that unauthorized access, hacking, data loss,
or other breaches will never occur. We urge you to take steps to keep your
personal information safe (including your account password), and to log out of
your account after use. If your SNS account is hacked, this may lead to
unauthorized play of your Asvathaa games, so be careful to keep your account
information secure. If you have questions about the security of our websites,
please contact us at privacy@asvathaa.com.
Unfortunately, the transmission
of information over the Internet is not completely secure. Although we strive
to protect your personal data, we cannot guarantee the security of your data
while it is being transmitted to our site; any transmission is at your own
risk. Once we have received your information, we have procedures and security
features in place to try to prevent unauthorized access.
11. Changes to Our Privacy Policy
If we decide to make material
changes to our Privacy Policy, we will notify you and other users by placing a
notice on Asvathaa.com or by sending you a notice to the e-mail address we have
on file for you. We may supplement this process by placing notices in our games
and on other Asvathaa websites. You should periodically check www.asvathaa.com and this
privacy page for updates.
12. Your California Privacy
Rights
We do not share personal
information with third parties for their direct marketing purposes unless you
affirmatively agree to such disclosure, typically by "opting in" to
receive information from a third party that is participating in a sweepstakes
or other promotion on one of our sites. If you do ask us to share your personal
information with a third party for its marketing purposes, we will only share
information in connection with that specific promotion, as we do not share personally
identifiable information with any third party (other than our service
providers) on a continual basis. To prevent disclosure of your personal
information for use in direct marketing by a third party, do not opt in to such
use when you provide personal information on one of our sites.
Right to Access
Users in certain jurisdictions
have a right to access personal information held about themselves.
Your right of access can be exercised in accordance with applicable law. Please
submit any requests for access to your personal data in writing to privacy@asvathaa.com.
If you have any questions,
comments or concerns regarding our Privacy Policy and/or practices, please send
an e-mail to privacy@asvathaa.com. All other inquiries should be directed to Asvathaa's
Support Page.
Asvathaa Inc.
16845 Superior Street
Northridge, CA – 91343, USA